MLM Genealogy Leads - The Good, The Bad & The Ugly
MLM genealogy leads can be quite a helpful tool in setting up your network marketing business, especially if you're a skilled marketer. But, just like most things, there are both pros and cons to using them. Herein, we'll look at the issues surrounding MLM genealogy lists.
First, The Good...
I normally consult with mlm networkers who are new to the business. Quite often, they've been advised by their upline to do a list of friends, loved ones, and associates to approach about their opportunity.
This is not the best way forward.
If you're selling sports cars, the best possible prospect is someone who has bought a sports car lately... which may or may not include your friends, family, and acquaintances.
Sponsoring anyone into your MLM opportunity is no different. Preferably, you need t consult people who have joined a network marketing opportunity a short while ago. These are referred to as "opportunity buyers," and that's exactly what MLM genealogy leads are.
Therefore, if you're thinking about purchasing MLM genealogy leads, you're on the right path.
The Bad...
Unfortunately, it's not always that simple.
MLM genealogy leads are often years old, having been pulled from the back office of companies which are no longer in business. This translates into lots of bad numbers and people yelling, "John doesn't live here anymore... Stop calling me!"
Furthermore, there's a great chance that the list has been sold many times. Chances are, your "fresh MLM genealogy lead" is approached many times before you actually bought their information.
One more issue is clients. Many companies place both clients and marketers in the same report, and just because somebody bought a product doesn't signify they'll be interested in joining an opportunity. Yet more of your time is wasted.
The Ugly...
Last of all, there's one extremely important aspect to consider. Every name on the list which you purchased there for one reason and one reason only: they signed up with, or purchased product from, a MLM.
Not one of them asked for their name to be put there, neither did they ask to be solicited by you.
This influences you in two ways:
1) Legally, you need to be mindful in the way you make contact. Since you don't have their authorization, and their telephone number might be on the do not call list, you can't use something like voice broadcasting... as well as you need to be careful with e-mail.
You may contact them one by one, but that's not very useful...
Direct mail is most likely most secure, but a few MLM genealogy leads actually include address data. The majority of include name, phone number, and e-mail if you're lucky.
2) It requires more skill to be successful with these leads. If you're going to attend the phone and call them harsh, you better understand exactly what you're going to say and be positive in your delivery.
If not--if they smell fear--you'll be eaten alive!
So there you have it! The good, the bad, as well as the ugly on MLM genealogy leads.
You are right to be targeting opportunity purchasers, but be aware that many MLM genealogy lists are aged, out-of-date and full of bad data. You need to be careful how you contact them, and when you do actually reach the individual whose name is on your list you'll need to handle the conversation carefully.