Online Business Opportunity Lead - What The Vendors Will Certainly Not Reveal
Business opportunity lead brokers don't always narrate the entire story. They generally don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Regrettably, these three factors are important to judging the quality of a business opportunity lead.
First, let's find the source of traffic.
To make this simple, let's consider an example from the real-world: billboard promotion.
Most people have had the experience, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're an internet marketing junkie like me, the most recent training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Apart from the exact billboard, and the advertisement placed on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard ad on the main commuter route leading into the city and you'll generate a totally different business opportunity lead.
This is also true online. Is your business opportunity lead broker putting their advertisement on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Secondly, let's consider the "offer."
What did the advert assure the business opportunity lead? What is their expectation? They responded to the advertisement for a purpose, and while your broker might be telling you that they're interested in an internet business, that's not always the case.
Back when I still got leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I bought were seriously interested in establishing an internet business. Actually, they had been responding to an advertisement offering them a chance to win a free computer.
Thus, the offer is critical and can't be ignored. It makes the difference between a business opportunity lead which is enthusiastic, even thrilled, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is crucial.
The truth is, your typical business opportunity lead is not wanting to whip out their credit card and sign up for an opportunity straight away. Rather, they're curious checking out carefully dipping their toe in the water and doing their research.
I can agree, it often takes time -- lots of time -- for someone to decide to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone work with my team who had been on my email list, receiving periodic emails from me, for more than eight months. So, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get brimmed over by my competition. No thank you.
So what's the answer?
Honestly, I quit buying leads completely. After wasting literally thousands of dollars purchasing every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is better. You handle the source of traffic, you manage the offer (and so, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.