Why It Is Important To Develop Relationships In Order To Maximise Your Business
Attraction marketing these days is all about relationships. Gone are the days when people would buy from you whether they knew or liked you or not. There are simply too many questionable people out there and too many innocents (and not so newbies) who have been caught out by them.
That's why the image of attraction marketing is now so dominant, it's about building relationships, giving something of yourself that is valuable to others.
We all have something to offer, you just need to identify which of your skills you are comfortable sharing and this will tell you which niche to center on. Apart from anything else however, you need to continually improve your communication skills. A huge percentage of our personal communications are based on non-verbal aspects and these are almost totally missing or eliminated from written or audio communications.
It is extremely important to bear this in mind when you are looking at building relationships with your team.
You are not going to be able to suit everybody all of the time as that old saying goes, but you definitely can work hard on refining and showing (or being) yourself when you write to them.
Expand yourself by putting others first. Consider what it was that you needed most when you were in their position and then share that with them (for free, well at least in essence only for their email address and maybe phone number lol).
Depict yourself by learning to let your natural self shine through your writing, be open, think it through and describe it in your own words, don't simply imitate what you read in the ads or what your current guru has sent you. Share their information with your prospects by all means but make it clear where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular communication is worthwhile so they still get an image of the real you.
Always enclose a couple of alternative contact methods in your emails with your team so they can use a method that suits them rather than be left only to the one that you choose.
Social networks and forums can be great ways to get yourself known and to build relationships with people that enable you both to choose if you would like to work together before you pitch each other (caveat: using a sledge hammer approach to promoting your industry ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)
You need to develop liking for yourself, (your brand), before you can draw the kind of people in who are going to work effectively with you, the more you give willingly and up-front, the less people request your time, reassurance and presence in order to find their own level of replication and duplication.
In reiteration then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the fullest, the various technologies available to help you do this. Let yourself shine through so that people are able to relate to you on a personal level. Become someone that others want to be friends with because you have so much to offer, share willingly and gladly the knowledge that you have and never stop growing yourself. This way your brand will take care of itself and you will slowly become an expert attraction marketer.